Top Customer Reviews of Selling Outside the Square
Review of Selling Outside the Square by Bob Boog
Review #3 of Selling Outside the Square
‘Selling Outside the Square’ will make you look at selling in a whole new way, even if you never sold anything in your life. Bob Boog adds his own personal touch and experiences in this informative book that will teach you how to connect with different generations of people, and how they think when it comes to purchasing things.
Also in this book are the selling lines that will work best with different types of customers, and how to use technology (or less of it) to make your sale. This is a must-have book for anyone in the business of sales or looking to get into it, and interesting even for those who aren’t, as it will change your perspective of the consumer’s mind.
Review #4 of Selling Outside the Square by Robert Boog
Selling Outside the Square is a very engaging read by an experienced realtor who reminds the reader occasionally he’s only a realtor, not the ultimate guru of sales. Honesty is in fact a trait Robert Boog suggests folks use in closing the deal. That’s why the book has refreshing credibility – no promises and guarantees of smashing success – just friendly advice from a success who has made the big sales.
This is not exclusive to real estate. The advice is broad enough for selling any product and for almost any marketing campaign. Advice includes using stories to connect with a potential buyer, raising curiosity about the product and giving the buyer a reason why to buy a product — which are not as simple as they might sound. That’s why the author explains thoroughly how to accomplish these.
In explaining the key target demographic for marketing, the book transcends a sales or business book and delves into social commentary – primarily “Gen Me,” the term for anyone born after 1969 – which includes Gen X’ers and Gen Y’ers. This younger demographic is entirely about feeling good about themselves and individualism.
I’m admittedly somewhat conflicted on this description – being a member of this demographic. I’m also generally skeptical about any notion of the good old days or a more selfless generation. That said, the author doesn’t seem to make judgments and never referenced the “good old days.” He’s simply advising on how to target the modern market and he certainly knows more about that than I – so perhaps I’m a tad sensitive about my generation.
You don’t have to agree with every observation to find the book insightful. He applies this Gen Me analysis to politics, religion and the general culture. He points out that the most popular religious figures such as Rick Warren preach a message of believing in yourself because of God’s unconditional love, rather than a strict set of rules like past generations of religious figures might have.
On politics, he accurately predicted that President Obama appealed to Gen Me voters in 2012 way more than Mitt Romney, in a desire to vote their passion over their pocket book. I’m less than convinced about his prediction that Jeb Bush will be victorious in 2016 for meeting the “12 triggers” that are a key cornerstone to the book to reach the Gen Me demo. As I said before, I could be wrong and I think there are clearly things an expert in sales could teach us about politics.
To be clear, it’s NOT a political or culture book, but as a political junkie, I enjoyed that minimal aspect. That’s one reason why I think this book will leave an impression, because it’s a lively book, and not a one dimensional sales course. Regardless of the field of sales or marketing your seeking success in, the book is likely to be relevant.
Review #5 of Selling Outside the Square by Bob Boog