Defining the Square Have you ever heard the phrase “think outside of the box”? I realize that it’s a cliché to say, “Think outside of the box” but there I said it. Note to reader: as soon as you say the words, “Think outside of the box,” someone else will invariably pipe up and…
A Different Perspective. Defining the Square. Selling “Inside” the Square Explained. Trigger #1: Give a Reason Why. Trigger #2: Ask Question-Statements. Trigger#3: Use Stories to Sell Trigger # 4: Answer an Objection Before it Surfaces. Trigger# 5: Curiosity. Trigger # 6: Commitment and Consistency. Trigger # 7: The Scarcity Principle. Trigger # 8: Social Proof…
A Different Perspective There was once a wife who asked her husband, “Honey, could you please go shopping for me and buy one carton of milk and if they have avocados, get six?” A short time later, the husband returned with six cartons of milk. The wife asked him, “Why did you buy six…