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Defining the Square

Defining the Square Have you ever heard the phrase “think outside of the box”? I realize that it’s a[…]

A Different Perspective. Defining the Square. Selling “Inside” the Square Explained. Trigger #1: Give a Reason Why. Trigger #2: Ask[…]

A Different Perspective There was once a wife who asked her husband, “Honey, could you please go shopping for[…]