Table of Contents

A Different Perspective.

Defining the Square.

Selling “Inside” the Square Explained.

Trigger #1: Give a Reason Why.

Trigger #2:  Ask Question-Statements.

Trigger#3:  Use Stories to Sell

Trigger # 4:  Answer an Objection Before it Surfaces.

Trigger# 5:  Curiosity.

Trigger # 6: Commitment and Consistency.

Trigger # 7: The Scarcity Principle.

Trigger # 8: Social Proof

Trigger # 9: Reciprocation

Trigger # 10: Authority.

Trigger # 11: Just Like Me!

Trigger # 12: Tell the Truth!

Seven Creative Thinking Questions